With around 30 million international tourists visiting the country in 2018, 21 World Heritage Sites, a rich history, and cutting-edge architectural design, Japan is rapidly evolving as a hub for tourism globally. With an intense culture and so much to offer, tourists are always looking for content, whether it is what to eat for lunch or where to visit for a great time.
However, the tourism industry is often plagued with a gap between the content that tourists seek and what’s readily available in the public domain for easy access. Keeping this in mind, the JCT Project has been launched to bridge the gap. Japan Content Token (JCT) envisions to offer exhaustive content about Japan, inclusive of but not limited to hotels, restaurants, events, experiences, and sightseeing spots.
It is a one-of-its-kind project that will revolutionize the tourism industry in Japan for the first time. And, the bag of unique features that the JCT project offers goes beyond all these possibilities. The project is leveraging the blockchain technology to provide a content platform that is transparent, secure, and automated. On top of all this, the use of blockchain technology also enables the creation of a ‘secondary market.’
In doing so, it creates a win-win situation for both the ticket purchaser and the seller. For the purchaser, it opens up a new marketplace offering future certainty with significantly reduced considerations, along with the possibility of last minute reservations. At the same time, the sellers benefit from JCT project as all the sales are made tamper-proof and immutable, apart from a market that allocates fair prices.
The JCT project is able to achieve all of these synergies by making use of three features of the blockchain technology- public ledger, smart contracts, and decentralized exchange. All of these benefits together translate into an ecosystem where content providers get matched with content seekers through the most efficient and smooth processes.
Given the immense scope and potential that the JCT project holds, several prominent and powerful players in the industry support its vision. Its partners include one of the most influential patrons of the blockchain industry born in China-Cybex, and the venture holding several global R&D centers- Monstar Lab Inc. Along with such robust partnership, the project also features an experience-rich management team.
By providing seamless access to valuable and hidden content in Japan and eliminating the hurdles that international tourists often face, the JCT project not only helps improve the existing system but also paves the way for a resale market. With such unique features and offerings, the project has been receiving an overwhelming response from around the world and can truly help the industry evolve.